When I posted the Three Ps of leadership, many people commented on the importance of all three Ps, individually and collectively, adding their thoughts and experiences. It was great to see examples of people who inspired others, and those inspired by passionate and purposeful leaders.

One of questions posted really intrigued me: “How do we apply this in a world, where people matter less and machines matter more?” In other words, are the Three P’s still relevant in today’s landscape? It’s a great question. Disruption is pervasive across all industries, markets and industry segments. Large corporations are trying to be more agile, innovative and embrace a start-up mindset. They’re in a race to digitize their business models through automation and the application of Artificial Intelligence (AI) and Machine Learning (ML). Smaller companies smell blood in the water; they move faster and pivot quickly to compete head-to-head with established players on a digital playing field. In this age of algorithm, do we still need leaders with a sense of purpose, passion and persistence?

To that question, I answer with a resounding yes! While technology may create speed and enable faster transactions; it’s people who create exceptional client experiences and enable moments that matter that stick with us long after the interaction.

In this new operating environment, it’s an “and” play. It’s people applying AI and ML to become more anticipatory, to create rich, memorable customer experiences. It’s having the right context to apply the appropriate content to enable the moments that matter. And in my view, organizations, or teams led by strong purpose driven leaders, deeply committed to their people and customers, who persevere through the myriad of challenges transformations create, will be the winners. In the age of algorithm, a renewed sense of service for customers, and a commitment to servant leadership for people, will become the new North Star. Interactions will trump transactions.

In times of radical change, the best leaders bring clarity to ambiguity through purpose. They know leadership isn’t a reward. They know it’s an awesome responsibility, and a privilege that requires passion for people, and a tireless commitment to excellence to make it happen – each and every day.

And yes, now more than ever.

Let me know your thoughts – all are welcome.